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Hi, I'm Terri.

I'm a passionate Growth Marketing Director with a knack for turning data-driven strategies into real results. I've spent my career helping businesses grow, scale, and thrive in today's fast-paced digital landscape.

Terri Smith, founder of Growth + Grace Digital Labs — friendly headshot

Why I Do This

I grew up in a family of entrepreneurs, watching my parents build their business from the ground up. Those early lessons in startups shaped who I am today—a marketer who loves empowering businesses to reach their full potential.

"My superpower? Turning complex data into actionable insights that drive results."

As a Marketing Director, I specialize in leading and executing data-driven strategies, conducting data analytics, and implementing full-funnel growth tactics. I love optimizing customer acquisition funnels, scaling digital transformations, leading cross-functional teams, and delivering measurable impact.

217%
YoY Growth
Marketing-attributed revenue growth delivered for a prior B2B client
$864K
Email Campaign Lift
Generated from one email campaign for a prior education client
64x
Client ROI
Achieved for prior local service business engagements through data-first strategies
30K
Event Attendance
Record attendance driven for a prior home builders association engagement

What I Bring to the Table

📈
Growth-Focused
Strategies built around scaling your business
📊
Data-Driven
Every decision backed by analytics
🔄
Full-Funnel
From awareness to conversion, optimized
🌍
Global Experience
Proven results across markets
⚙️
Technical
Deep understanding of platforms & tools
Terri Smith speaking on growth marketing at an industry event - Growth + Grace Digital Labs, Johnson City TN

Career Highlights

Every win for my clients is a win I celebrate. From record-breaking ROI to transformative growth, these achievements represent real results for real businesses.

Record-Breaking Results for Local Businesses

Delivered 64x ROI for home service and professional service clients through innovative digital strategies. Specialize in helping local businesses compete and win in their markets with data-driven marketing.

Non-Profit & Association Growth

Doubled event attendance to 30K for a home builders association. Launched their first mobile app, which achieved 39K downloads. Grew sponsorship revenue year-over-year through strategic multichannel campaigns.

B2B & B2C Marketing Excellence

Earned the 'Excellence in Marketing Award' for doubling marketing-attributed revenue. Built scalable marketing frameworks now used by B2B and B2C companies to accelerate their growth.

Education & Credentials

Formal marketing education in the U.S. and internationally, backed by ongoing certification in today's most important growth platforms.

Degree

BBA in Marketing

Georgia State University — Atlanta, GA

Post-Baccalaureate

Digital Design

Tulane University — New Orleans, LA

International

Global Marketing Certification

Korea University Business School — Seoul, South Korea (study abroad, in partnership with Georgia State University)

Certificate

International Business Marketing

Georgia State University — Atlanta, GA

Certification

Google Ads Certified

Google — current certification

Industry Depth

12+ Years in Real Estate & Title

Before marketing, Terri managed commercial title examinations across the Southeast — including overseeing 200+ title examiners as a Territory Manager for Fidelity National Financial and leading GA-DOT title projects. That first-hand real estate expertise is why our real estate and home services marketing goes deeper than typical agencies.

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Industries We Specialize In

We deliver tailored and pre-bundled marketing packages for high-growth industries across the Southern and Eastern US.

Real Estate

Residential, Commercial, Property Management, Brokerages

Home Services

HVAC, Plumbing, Roofing, Electrical, Landscaping, Cleaning

Legal & Law Firms

Personal Injury, Property Law, Family Law, Criminal Defense

Telecommunications

Carriers, MSPs, VoIP, Unified Communications, ISPs

SaaS & Technology

B2B Software, Startups, Enterprise Solutions, IT Services

Healthcare

Medical Practices, Dental, Senior Care, Medical Devices, O&P

Professional Services

Accounting, Consulting, Financial Services, Insurance

Education

Higher Ed, Trade Schools, Online Learning, EdTech

Local Government

Municipalities, Counties, Public Agencies, Economic Development

Areas We Serve

Based in Johnson City, TN — with 12 years of growth marketing experience. Serving the Tri-Cities, Asheville, Charlotte, Knoxville, Nashville, and surrounding cities and states.

Johnson City TN
Bristol TN
Bristol VA
Kingsport TN
Tri-Cities TN/VA
Asheville NC
Charlotte NC
Knoxville TN
Nashville TN
Chattanooga TN
Atlanta GA
Alpharetta GA
Southeast US
East Coast

Ready to Scale Your Business?

Let's connect and chat about how we can work together to achieve your goals.

Schedule a Strategy Call →

Ready to Scale Your Pipeline?

Book a free 15-minute strategy session. We'll analyze your current marketing and show you exactly where to find more qualified leads.

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